Nomis: Right Boot Store

Johannes Leonardo is launching Nomis Sports AG via the Right Boot Store, currently debuting in Berlin.
The store asks customers to stop buying into the hype surrounding the sports industry, and instead ‘Ask
your feet’. And it does so across the road from the Adidas Originals store in the Berlin-Mitte district.
The Right Boot Store is based on the fact that the human body is the perfect mechanism to compare the
quality of one boot against another. Customers can simply walk into the store, choose a Right Boot that
fits, take it home at absolutely no cost and test it by wearing their current boot on their left foot.
If customers prefer the Nomis Right Boot after 2 weeks, Nomis will send them the matching left boot and
the price of a regular pair.
The sector has also been plagued with reports over the past few years linking player footwear to blister,
metatarsal and other foot related injuries. Nomis aims to seize the opportunity by providing a comfort-
able, performance-based alternative.
Nomis was founded by Simon Skirrow, ex-VP at Adidas, where he was instrumental behind the launch of
the most successful soccer boot launch - the ‘Predator’. Johannes Leonardo won the account in January
‘08 due to their extensive international and brand building experience, as well as their unique community
building approach.
Nomis, is a relative newcomer on the soccer market, have been developing a range of high-end perfor-
mance soccer boots since 2004 with an emphasis on patented technologies; NoMud, Wet&Dry Control,
as well as other technical innovations, Stik technology and a Redesigned Stud System.
The Nomis Glove received the best boot award by Soccer International magazine in ’06, after receiving a
perfect score in the ‘Touch/Feel’, ‘Stability/Maneuverability’, ‘Value for Money’ and ‘Aesthetics’ catego-
ries. Closely followed by the Nomis Spark boot in 2nd place. Both boots beat rivals Adidas, Nike, Puma,
Reebok and Umbro.
Nomis boots have been worn in the both the recent Soccer and Rugby World Cups and has secured
distribution in Australia, New Zealand, The United Kingdom & Ireland, Scandinavia, Germany, Spain and
the UAE - with a US launch imminent.