Allianz: What Would You Tell Your Eight Year Old Self

Allianz, one of the world's leading insurers and asset managers, has launched a campaign championing women in sport that leverages three of the insurer’s sports and culture partnerships. The campaign was created by award-winning full service agency CHS, who were tasked with the creative development, video production, media strategy and campaign management. The ‘What would you tell your eight-year-old self’ concept allows the athletes to reflect on their incredible sporting achievements and offer inspirational advice to younger generations. Allianz used their strategic partnerships with Team GB, ParalympicsGB and England Rugby to headline the star-studded campaign. The campaign features inspirational advice from Dame Sarah Storey, the most successful British Paralympian of all time, double Olympic rowing champion Helen Glover and Emily Scarratt, Shanaugh Brown and Bryony Cleall from England’s Six Nations-winning Red Roses team.