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Top 6: October 6th 2021
In line with their purpose to connect and bring people together safely, Durex Australia today launches a campaign encouraging the people of New South Wales to get the vaccination … read morerate up, so they can get it on. The campaign, produced by the brand’s in-house creative team RB Studio, features the debut of the Durex #Erectometer, a giant, mobile billboard displaying real-time New South Wales vaccination data. Rising and pointing to key vaccination milestones, the Erectometer’s erect Durex condom will reach ‘vax climax’ once 80% of residents are double-jabbed. Set to cruise the streets of Sydney between in anticipation of free-DOM Day, the Durex Erectometer will stop off at locations along the city’s cheekiest ‘root’, pulling into Homebush, Mona Vale, Balls Head Bay, Pleasure Point and more. While the Erectometer is romping the city’s streets, Durex will also be giving away free condoms nationally to Aussies who show their full vaccination passport via www.free-dom-day.com.au.
read less...Reckitt Benckiser Marketing
Marketing Director: Henry Turgoose
Category Manager: Laurent De Meyer
Senior Brand Manager: Nikki Daven
PR Agency: Dec PR
Senior Account Director: Laura Portch
Account Director: Sophie Blunt
Account Director: Tammi Ireland
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