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Outdoor
Durex Australia: Durex #Erectometer
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As the vaccination race heats up and brands get on board, sharing the latest fun, tongue-in-cheek snaps of the Durex #Erectometer, a growing call to arms encouraging the people of New South Wales to get the vax climax rate up, so they can get it on – with FREE-DOM(s)!
The #Erectometer displays real-time New South Wales vaccination data while enjoying a three-day romp around Sydney, stopping off at locations along the city’s cheekiest ‘root’, pulling into Homebush, Mona Vale, Balls Head, Pleasure Point and more. Rising and pointing to key vaccination milestones, the Erectometer’s erect Durex condom will reach ‘vax climax’ once 80% of residents are double-jabbed – encouraging NSW to get there by giving away free condoms to the double-jabbed via free-dom-day.com.au.
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