AIVD (secret service) as employer for ICT specialists: The ICT Job

This is a totally integrated campaign and as such not easy to show. It starts with small coded messages. Like 5 second radio ads, just ‘theeaglehaslanded.nl’ or ‘thefishisoutofthenet.nl’. Coded business cards were left behind at universities. Even a shredded mailing was send. Receivers who didn’t get the matching strips together found a URL on the envelope. All these messages lead to a URL, www.the-ict-job.nl.
Also ‘hidden’ banners and small ads in professional magazines lead to this URL.

Once there, people found out the site was bugged. Would they dare to debug it? The ones that did found an uneasy task. And while performing it, they were spotted, talked to and received messages. There were two more tasks. One was to defend a system against an incoming threat, the other concerned finding a suspicious credit card (data mining). All three challenges had one goal: To get a favorable position once one aplied for a job as ICT specialist at the AIVD, the Dutch Secret Service.

One could print the form and send in along with the application.