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Samsung: The Mexican Standoff
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Samsung and Leo Burnett Israel have rolled out a new campaign showing off their two latest phones the Flip and Fold Galaxy Z.
‘The Mexican Standoff’ is a battle of increasingly sophisticated technology playing out poolside to an audience that can’t look away. A young man and woman show off the flashy new features of their phones as eyes dart back and forth in front of a hacienda. Mexican music plays in the background as a stylist moves elements around, the phones flip open, or selfies are snapped. It’s a game of tech-tennis for all to see. A cannonball into the pool caps it all off, but who cares their both waterproof.
CEO: Yossi Lubaton Related |
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