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"To launch the new brand identity, we needed a campaign that wouldn’t just tell Canadians Co-operators understands them, but shows what truly personalized service and advice means,” explains Allen Oke, executive creative director, Huge.
"The Your Name Here> Plan" creative shares slices of life moments depicting different Co-operators clients and their tailored investment plans.
Credits
Other credits
VP, Client Service: Mark Pileggi
Program Director: Michelle Toomey
Senior Project Manager: Jennifer Chatlani
Colourist: Alter Ego
Online: The Vanity
Chief Marketing Officer: Emmie Fukuchi
Head of Marketing & Communications: Cindy Wong
AVP, Corporate Marketing: Robert Martin
Manager Internal Creative Services: Jason Smith
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