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Web Film
Greenpeace: Haters Gon’ Hate
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Ahead of one of the most important summits of our time, COP26, Greenpeace has launched this ‘Haters Gon’ Hate’ campaign created via UltraSuperNew Tokyo. The campaign drives change and educates people about the future of mobility in a zero-carbon society. “Haters Gon’ Hate” will run on YouTube, Instagram, Facebook and Twitter and aims to pile the pressure on car companies to phase out gasoline cars and go electric before 2030. With a satirical script laid over a cinematic live action film, the campaign gives us a glimpse of the future carbon-free mobility solutions, a green-filled urban utopia where everyone is happy. Well, not everyone. There are still haters because even the greatest of futures comes with its share of those. The haters in the film are some of the counted few that pine for the old days when gasoline, vast highways, and oversized SUVs still reigned supreme. Everything the haters miss is precisely what makes this vision of a carbon-free future worth fighting for the rest of us.
Daniel Read – Climate & Energy Campaigner, Greenpeace Japan Related |
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