Amazon Alexa & Devices: Day For It

An integrated campaign from across the Havas Village has launched to demonstrate the new Aussie language prowess of Amazon Alexa and establish her place in Australian culture and conversation. The digital-first campaign is designed to raise awareness for Alexa and devices in Australia following the addition of a stack of new Aussie lingo to her vocabulary, including ‘yeah/nah’, ‘mozzie’, ‘barbie’ and ‘bucket down’. The integrated campaign saw One Green Bean (OGB) responsible for the creative idea, PR and influencer elements, strategy through Havas Labs, with creative execution and production via Host/Havas. Media was through global Amazon agency, Rufus. Six 30-second creative executions feature media personality Sophie Monk and comedy duo The Inspired Unemployed in their homes teaching Alexa some of Australia’s most distinctive and unique phrases.