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FedEx Express Europe: Where Now Meets Next
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Redwood BBDO has developed a bold new brand campaign to launch FedEx Express Europe as ‘the network for what’s next’ delivering progress for European businesses. The campaign, designed to raise brand awareness among European SMEs, brings to life the new tagline ‘FedEx. Where now meets next.’ by presenting FedEx as a connective global network moving businesses forward in a post-pandemic world. Created by Redwood BBDO and its in-house production company, Redwood Studios, the multi-channel campaign spotlights how the network’s e-commerce services, digital tools and sustainability targets can take businesses further, and help them reach their next goals. The marquee film, directed by Davis Silis, shows the transformation of an entrepreneur’s dress design business with one very special order. Transported to the wonderful, imaginative world of ‘Next’ the owner is whisked across her supply chain through a desert market, a data orchestra and a flower meadow, witnessing how the FedEx network works seamlessly behind the scenes to deliver her product to customers and help her to grow her business.
Photographer: Tomas Kauneckas |
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