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Outdoor
Old El Paso Au: Dunking Billboard
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Following a highly successful 2020 campaign, Nick Kyrgios has again joined forces with Old El Paso to bring back the #MessFreeChallenge. This year to prove that Old El Paso Tortilla Pockets™ truly deliver mess-free Mexican, Kyrios kicked off a challenge that saw athletes right around the global slam dunking with a Tortilla Pocket in one hand. To launch the challenge in the UK, a Dunking Billboard at bustling Westfield Mall, was created, where people were invited to try their own mess-free slam dunk, with ball in one hand and Tortilla Pocket in the other. Each dunk triggered a donation to a local food bank charities. The billboard itself featured a live counter that turned each dunk into 10x Mexican meal kit donations
Client: General Mills Related |
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