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Uber Eats: Football
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Uber Eats is returning with a third instalment of the ‘Bring It’ campaign. This time with a new lovable courier who is here to dish out some much-needed motivation with a twist. Ekow Quartey follows in the bike tracks of Guz Khan and Kadiff Kirwin as our courier, this time stepping into the role of coach. In the films, he arrives in peoples moments of need and delivers motivational speeches, with a twist; his rousing pep talks only mention their favourite food items. In the first film to launch, Project Team, Ekow is greeted by late-night office workers in a slump. Seeing their exhaustion, he paces the room, listing off their food order and rallying the team back together with a cry of ‘EDAMAME BEANS’. Each of the films taps into a familiar low moment. In ‘Hangover’ a group of friends, slumped on their sofas, are brought back to life with the rallying cry of KFC. In ‘Football’ a crowd of downtrodden supporters are given a halftime pep talk with the help of McDonalds and in a fourth film (set to be released later in the year) we meet a family at the end of a long day of moving house. The music in the films taken from the film score of the 1999 film ‘Any Given Sunday’. The composition originally underpinned the scene of Al Pacino’s famous ‘Inch by Inch’ speech - and Paul Kelly recomposed it for each of these films, giving them a rousing and filmic tone.
Head of Marketing, UKI: Maya Gallego Spiers Related |
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