Selleys: Selleys - Succeed in Seconds

Selleys produce a range of DIY products, including adhesives and sealants. One of their brands ‘No More Gaps’ (a gap sealant) has launched a new variant an easy-to-use tube.To reach young DIYers, Selleys wanted to advertise on Pinterest, the most popular platform for home DIY inspiration. In the process, the brand noticed that Pinterest was full of images depicting rooms with gaps that needed filling.So, to demonstrate just how easily the tube fills a range of gaps, Selleys rolled up its sleeves and filled the gaps in Pinterest images. Each ad starts off looking like any other static home-inspiration post, but then a hand pops in with the easy-to-use tube and fills the gap, creating a disruptive auto-play video in a feed of static images.