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Wagamama: Vegamama
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To celebrate wagamama becoming the UK’s first high street restaurant to make 50% of its menu plant-based, Uncommon has launched a new campaign featuring a colossal rubber dinosaur who’s hungry for vengeance, angry at the state of our world. Since opening in 1992, wagamama has championed positive eating and living, leading the way with more plant-based choices, like being the first UK casual dining brand to launch a vegan menu in 2017. Among other dishes, wagamama has pioneered vegan dishes such as Watermelon Tuna, Vegatsu Curry, and most recently the ‘Short Rib’ Ramen. Eating less meat and dairy has been proven to be one of the most impactful actions we can all take to limit the effects of climate change; by eating more plants we can collectively make a big difference to the health of our planet. wagamama believes eating more plants is key to the solution in helping our planet and that’s why this month, they’re launching a whole host of new plant-based dishes — giving plant-based dishes equal share on their menu. Uncommon have marked the occasion with their first film work for the brand since announcing their creative partnership earlier in the year. The new film centres around an unlikely protagonist, Vegamama — a rubber dinosaur on a mission to right our wrongs and help heal our planet. We open in present day, with the title card 'Our Planet is Burning' as our camera flies over the outskirts of a city that’s seemingly polluted with both smog and noise. Suddenly, Vegamama rises dramatically through the tarmac of an abandoned carpark — she’s angry and wants her revenge on the world after all the harm we’ve caused.
Post-producer: Henning Szpiro Eriksen Related |
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