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JVC: Seeing what you didn't see before / FUR COAT


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The campaign, made up of 4 print pieces corresponds to the brand's 50 ’4K Led TV line and manages to generate a parallel between those things that we did not see before, that we did not realize and that now, luckily, we do see and notice; appealing to the high quality of definition of the product that allows us to see even the smallest detail.
Credits Other credits

Client: Newsan

Product: JVC 50 ’4k

CCO Latam: Tony Waissmann

Creative Directors: Damián Palopoli / Santiago Ledesma

Head of Production: Maite Orlievsky

Head of Planning: María Cavalieri

Production Company: Hilo Rojo

Retoucher: Walter Becker

Responsible for the client: Marcelo Romeo, Maria Fernanda Lota, Emiliano Blas

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