TV ad: Chevrolet: Cueca Dance

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Chile’s Independence Day is among the country’s most coveted national holidays. This year, to celebrate, Chevrolet and Commonwealth//McCann created a campaign centered around a traditional Chilean dance, titled “Cueca,” starring none other than the newest Silverado truck model. The piece features two Silverados driven by Milenka Cvitanovic, Latin American champion of speed motorcycling 2017, and Rodrigo Pino, Precision Pilot for Running Shots, as they “perform” the “Cueca” dance – Chevy style. Aired during Chile’s local Independence Day festival, the spot will not only showcase the Silverado trucks, but it will also kick off a series of tutorials on how to perform the traditional 'Cueca' choreography.