Diageo: Don't Forget Your Local

The ‘Don’t Forget Your Local’ campaign acknowledges that our hospitality sector has not only had to deal with lockdowns, restricted trading, and rising costs, but with new socialising habits that have seen us become far more comfortable on the couch than at the pub. So even when our local is open, we’re visiting them less frequently.

The campaign taps into the insight that returning to the local may be awkward at first, but it won’t be long after we order that first drink at the bar that we’ll remember just how good it feels to be back.

In a series of TVCs, Aussie comedian Becky Lucas playfully reminds us how to do all the things that once came naturally to us; carrying a round, breaking the ice with the stranger standing next to you at the bar, or simply ‘cheers’-ing a mate.

In launching ‘Don’t Forget Your Local’, Raising the Bar aims to get Aussies excited about getting back to their favourite local and in typical Bundy Rum humour, remind us of all the great times we’ve missed during COVID-19 lockdowns.