TV ad: Daikin: Perfecting The Air

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Every day we breathe more than 10,000 litres of air. It's the single most important natural bodily function for our well-being. Yet, it's something we give very little thought to. That's why we worked with Daikin to move away from heroing temperature control at the top at the messaging hierarchy and took a took a bold new stance of owning perfect indoor air quality for Daikin – who are market leaders in this technology.

'Perfecting the air' is an integrated campaign led by a TV commercial and online film which feels more like a breathing exercise than an ad. A moment of calmness, solitude, and reflection in an otherwise loud and shouty ad break. A scientifically proven, mediative voice over artist was chosen to capture people’s attention by momentarily easing their anxieties. Asking them to stop for a moment and focus on the air they're breathing. The visuals are just as soothing. In collaboration with ALT VFX - living, breathing air pockets were created to float through some of the country’s most pristine landscapes before encapsulating a home and dispersing the clean air inside for a family to enjoy. Agency: BWM isobar Sydney