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Genexa: Is Genexa Right for Me?
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Humanaut is launching a national broadcast campaign for new client Genexa. Genexa is the first clean medicine company that makes medicine with the same active ingredients people need but without the artificial ones they don't. In the work - which also includes digital components - Genexa introduces clean medicine to the world as the first company of its kind dedicated to cleaning up the medicine aisle. Founded by two dads on a mission to revolutionise the OTC medicine aisle, the company chose a message that was fresh, bold and educational. The campaign launched on broadcast TV and social and digital platforms on Oct. 4. In addition to the national broadcast TV activation, Genexa will show up in other media channels, as well.
Chief Strategy Officer: Andrew Clark |
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