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Proani SRL: Perronymous
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Proani, a family pet food company with more than 40 years in the Bolivian market, asked us to do a brand campaign after 15 years without communicating anything. We were inspired by the most important hacker in the world to create Perronymous, who sends a teaser message to society to end the concept of "pets". Through a high-pitched beep used by dog trainers, we get their attention at home, to prepare them for the revolution.
Agency: Humano
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