Spinal Life Australia: Take Life Back

Founded 60 years ago by three friends living with paraplegia and quadriplegia, Spinal Life is a non-profit dedicated to empowering people living with a physical disability. It’s a committed team of support workers, allied health professionals and people with lived experience all working towards changing the way that disability is perceived, while also advocating for a fairer Australia.
Agency: 10 Feet Tall

Featuring the likes of former professional BMX rider Renee Junga and The Voice contestant Tim McCallum, ‘Take Life Back’ is the brand's first ever TV campaign, showing Australian lives that aren't defined by their disabilities.