 |
Tv
Theraflu: Some Heroes
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Theraflu Partners with Wunderman Thompson to launch Rest & Recover Fund Campaign - to Help More Americans Take a Sick Day When Needed. GSK Consumer Healthcare's Theraflu has created a $150,000 microgrant program in partnership with Good+Foundation to help cover lost wages from 1,000 unpaid sick days this cold and flu season.
The Rest & Recover Fund will provide relief for those facing access barriers to sick time and raise awareness of the cultural stigma associated with taking a sick day. To illustrate sick time inequities, Theraflu partnered with Wunderman Thompson to create a short film featuring an Emmy Award-winning poet and activist, who wrote and performed a poem, titled Some Heroes – an ode to hardworking Americans everywhere who struggle with access to rest. This campaign launches an ongoing purpose driven effort by Theraflu to help create a flu safe world for all Americans. At the core, this means helping to ensure more Americans can access the rest and recovery time they need to get better and prevent the spread of cold and flu.
SVP Strategy: Ann Hazan Related AMBIENT
Theraflu: Thermoscanner
Saatchi & Saatchi Poland, Interactive Solutions and Saatchi & Saatchi Switzerland |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
