Domino's: Spooky Streets - Braga

If by day Portugal is famous for being beautiful and charming, by night there are many streets that look straight out of a real horror movie. This Halloween, Dominos's Pizza is unveiling some of these spooky streets with a twist. We chose the historically most "terrifying" streets in Portugal to test the bravery of our Halloween lovers and see if they have what it takes to order a pizza in one of these places.
Those who do, and decide to spend Halloween night with Domino's Pizza, will be rewarded with an extra pizza. A campaign for the brave, where the real terror is left only to those who miss this opportunity. After all, if they are not afraid to order, Domino's Pizza is not afraid to deliver. As always. Films and posters of real spooky streets presenting the cities of: Lisbon, Oporto, Braga, Leiria and Coimbra, launched the campaign in digital, outdoor and print outlets. This campaign signals Domino’s rapid expansion in Portugal, showing that the brand is opening restaurants in new cities, but also that its delivery service is growing so much that it can reach everywhere. Even the most spooky streets. This campaign was created by Leo Burnett Lisboa and produced by Flesh 512.