Virgin Active South Africa: Made in here to enjoy out there.

Ultimately we go to gym and train and lift and push and sweat and suffer. And we feel amazing afterwards. We are ready to head out into the world and conquer the day and enjoy our lives, and more specifically in this case, Summer. This concept uses a simple visual juxtaposition to convey the benefits of training at Virgin Active. Outdoor Summer activities are mashed up with indoor Virgin Active excercises to dramatise the 'made in here, to enjoy out there' campaign promise.
Agency: Canvas