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Friends of Cancer Patients: #YMCASelfCare, 3This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Regular self-examination is important, as early detection of breast cancer leads to 98% successful treatment*. However, 98.5% of women and men don’t know how to perform a breast self-exam. As prevention is better than treatment, Friends of Cancer Patients (FoCP) and Havas Middle East are raising awareness during Breast Cancer Awareness Month about the importance of self-check for signs of breast cancer. The Havas team discovered similarities between the moves of catchy 70s anthem YMCA and adapted them to create #YMCASelfCheck, an easy and fun self-check dance -supervised by a medical expert from FoCP- showing people how to perform self-examination through the 4 song title letters. #YMCASelfCheck
Y Raise arms in Y shape, look for skin dimpling. M Make M shape with 3 fingers, press down to feel for lumps. C Make C shape with palm, feel around the side. A Make A shape with 2 fingers, feel nipples for inversions. Influencer and entrepreneur Logina Salah was the first of many to support the #YMCASelfCheck dance, posting her video on various platforms and encouraging all her followers to do the self-check dance. Other influencers joined the cause, and with zero budget, their content generated over 2.5M impressions reaching a potential combined audience of 6M followers.
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