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Knix: Everybody In LeakproofThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Toronto-based creative agency Hard Work Club has launched the "Every Body in Leakproof" campaign to generate awareness for Knix's line of Leakproof underwear. Knix's Leakproof intimates offer game-changing protection from sweat, bladder leaks (something 1 in 4 women deal with) and menstruation.
At the centre of the campaign is a music video-style spot, “Blood, Sweat & Pee (Nothing to Hide).” The 60-second+ spot features music by rapper, advocate and entrepreneur, Exmiranda and showcases a diverse group of talented people who refuse to feel shame simply because their bodies leak. The campaign incorporates dancers, a skateboarder, an incredibly fierce skipper, a powerhouse drummer and a new mama, all enjoying carefree movement in their Knix Leakproof underwear.
Brand: Knix |
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