Barclaycard: There's More To Barclaycard

In a world where everything has become dominated by 'cool', Grace Jones, eternal icon of cool, is partnering with Barclaycard to ask the question "why does everything need to be cool these days?" The 60 second launch spot from director Andreas Nilsson sees Grace, in her inimitable style, take the world to task for its obsession with cool music, cool food, cool tats, and yes, even cool armpits! Grace articulates the simple truth that cool is often overrated, especially when it comes to payments. And like Grace, we'd all be better off if we prioritised protection, rewards, and building our credit score over how cool our payments provider is. Which is, or course, where Barclaycard comes in.