Gaviscon: And

FUSE Create has developed a new campaign with the help of The Perlorian Brothers. It is currently running on television across Canada, with paid cutdowns appearing on social media channels. The idea was to touch on the emotional side of heartburn. Yes, there’s the physical discomfort, but there’s also FOMO to take into account. You can’t enjoy the food you want, and it limits the possibilities. With this spot, Gaviscon is giving the power back to the word 'and'. Enjoy your cake, and eat it too.