Outdoor ad: Tourism Ireland Great Britain: Press the Green Button

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Top 6: November 3rd 2021

Publicis•Poke is rolling out a series of striking OOH murals aimed at passers-by in Shoreditch surrounded by grey walls of the inner-city and dreaming of an escape. The murals aim to encourage onlookers to book Ireland for their next holiday or short break with the message 'Press the Green Button at Ireland.com'. The installations are part of Publicis•Poke's Green Button campaign for Tourism Ireland, with the murals showing the contrast between the inner-city and the diverse natural beauty of Ireland reminding them that an escape is closer than they might think.
Publicis•Poke is working with the collective Global Street Art to deliver the murals, which will be located at Kingsland Road and Redchurch Street. The first 2 murals showcasing the Cliffs of Moher and Classiebawn Castle respectively were completed on October 22 and will be on display until the end of November. A third mural will be installed at The Truman Brewery, Brick Lane, on November 8. With the wider Green Button campaign currently live, the murals aim to inspire people to book a trip to Ireland by encouraging Londoners to realise that Ireland’s beautiful, wild landscapes and iconic sights are the perfect tonic to the grey grind of London life.