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Xbox Game Studios' Forza Horizon 5 takes place in Mexico and features an ever-evolving open world with limitless driving action in hundreds of the world's greatest cars. It's a game … read morewhere absolute freedom truly leads to incredible experiences. That's why we created a campaign that champions impulsiveness as a virtue. When you listen to your gut, you see more, do more and explore more. The campaign tagline ¡GO! speaks to the excitement and urgency of doing, over thinking. It also sets the game squarely in Mexico with the Spanish inverted exclamation point.
Agency: 215 Mc Cann
It was important to the team to use authentic language while also speaking to a global audience. The film, “The Getaway Driver,” focuses on one man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “getaway,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself. In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears - but his hunger for adventure lives on. Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring our commercial was both inclusive and sustainable.
read less...Client: Microsoft/Xbox
General Manager, Xbox Brands and Advertising: Taylor Smith
Sr. Manager, Xbox Global Marketing Communications: Nicole Fawcette
IMC: Ryan Merritt
Director Product Marketing, Xbox: Eva Stefanac
Art Director, Turn 10 Studios: Tim Dean
Agency
Director of Integrated Production: Mandi Holdorf
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Account Director: Patrick Meeley
Account Supervisor: Christopher Levy
Account Executive: Dylan Williams
Assistant Account Executive: Akshaya Sridharan
Director of Strategy: Brian Wakabayashi, Sam Chotiner
Strategy Director: Ryan Riley
Senior Strategist: Christian Stewart
Production
Managing Director: Michael Sagol
Partner: Kim Dellara
Head of Production: Casey Wooden
Cinematographer: Pau Caustejon
Service Company
Service Company: The Lift
Line Producer: Magali Sagarra
1st AD: Bernardo Jasso
Precision/Stung Driver Coord: René Cornú
Casting: Paulina Maqueda
Production Designer: Mónica Bidault
Wardrobe Designer: Paoula Alfaro
Edit
Editorial: Rock Paper Scissors LA
Editor: Jamie Foord
Assistant Editor: Dominic Wendel
Producer: Lauren Pullano
EP: Shada Shariatzdeh
HOP: Dre Krichevsky
Managing Director: Eve Kornblum
Visual Effects
Visual Effects: The Mill
Creative Director: James Allen
VFX Supervisor: James Allen
Executive Producer: Ari Davis
Producer: Bret Aros
Shoot Supervisor: James Allen
2D Lead Artist: James Allen
3D Lead Artist: Matt Bohnert
2D Artist: Jerome Knight, Katerina Arroyo, Jake Albers, Abigail Riegel, Mike Miller, Kai Chun Tsai, Kevin Diaz
3D Artist: Michael Lori, Elizabeth Hammer, Jae Jun Yi, Jason Huang, Robert Chapman, Yongho Kim, Ziming Liu, Nicholas
Damico, Scott Fritts
Finish Artist: Chris “Badger” Knight, John Shirley
Matte Painting: Bill Lu, Bill Mather
Motion Graphics: Greg Park, Greg Rubner
Production Coordinator: Sarah Abiharb
Colour
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Colorist: Alex Gregory, Paul Yacono
Executive Producer, Color: rgba(255, 255, 255, 0.00); font-size
Color Assist: Rory Leighton, Logan Highlen, Gemma Parr, Charles Brown, Billy Dawson, Cristina Giribets
Music Production
Music Production: Walker
Executive Producers: Sara Matarazzo, Stephanie Pigott
Senior Producer: Danielle Soury
Composer: Juan Carlos Enriquez
Licensed Track: Mucha Muchacha by Esquivel
Sound
Sound Design: Brian Emrich
Recording Studio
Recording Studio: Beacon Street Studios
Audio Mix Engineer: Rommel Molina
Additional Sound Design: Rommel Molina
Producer : Lindsey Lerman
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