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DDB Mudra Group: Traffic


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DDB For Good, a specialized business offering from the DDB Mudra Group, has launched an internal Halloween campaign, #ScaryFacts. It's an effort to bring attention to some alarming facts with a collection of hard-hitting statistics shown in spooky visuals. With this campaign, DDB For Good is inviting purpose driven brands to collaborate and drive positive change in the world we live in. DDB For Good is focused on creating social impact. It partners with purpose-driven brands, ESG (Environmental, Social and Governance) initiatives and social impact organizations, and harnesses the power of creativity to impact lives and create meaningful change.
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Strategy: Anand Murty, Netra Ramachandran

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