Veterans Affairs Canada: Unforgettable Day

In this campaign for Remembrance Day, we broaden the focus from the two World Wars to include recent combat and missions, to honour the sacrifice all Veterans have made and are making. We used actual footage gathered through the decades. It was our intent to define courage through the range of emotions experienced by those who serve, in order to demonstrate that for Canadians, November 11 is "the most unforgettable day of the year."