TV ad: De Beers: 'I do.'

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The campaign is about expanding the meaning of the two iconic words 'I do.' in a powerful, authentic and unexpected way. 'I do.' embodies today's new generation, committing not only to timeless wedding vows but also to all the things they believe in, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.
Agency: DDB, Paris

Category Other
Client De Beers
Agency DDB Paris
Production Iconoclast
Country France
Uploaded 3 November, 2021

Credits

Director
Jonas Lindstroem
Chief Creative Officer
Alexander Kalchev
Art Director
Ondine Simon
Copywriter
Lea Laurenza
Agency Producer
Quentin Moenne Loccoz
Planner
Violette Van den Berg

Other credits

Agency supervisor: Xavier Mendiola

Account team: Petya Borisova, Marina Kovalenko, Floriane Portaspana

Post-producer: Jérôme Deplatière

Print producer: Christine Retaux

Client: De Beers

Chief Brand Officer De Beers: David Prager

Senior Vice President, Brand Marketing De Beers: Colby Shergalis

Senior Vice President, Global Marketing De Beers: Martha Velando

CEO De Beers Jewellers & De Beers Forevermark: Celine Assimon

Head of Brand & Content, De Beers: Anouk Lange

Brand Manager, De Beers: Yvonne Evans

Production House: Iconoclast

Director and Photographer: Jonas Lindstroem

DOP: Monika Lenczewska

Editor: Carla Luffe

Line Producer: Melodie Buchris

Producer: Jean Duhamel

Stylist: Joy Sinanian

Make up artist: Patrick Glatthaar

Hair Dresser: Edgar Venancio

Director and Photographer Brand Content: Emmanuel Giraud

Sound Production: Ballad

Producer: Gregers Maersk Moeller

Composers: Adrian Aurelius, Gregers Maersk Moeller, Lasser Aagaard

Sound designers: Philip Nicolai Flindt & Adrian Aurelius

Final mix: Adrian Aurelius

De Beers: 'I do.'

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De Beers: 'I do.'

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