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Freesat: Live Life Free


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Freesat, the UK's biggest subscription-free satellite TV platform, has launched its latest integrated campaign. 'Live Life Free' showcases the exciting world of free entertainment it has to offer its customers with over 170 channels and On-Demand services. Created by TMW Unlimited, the 30 second and 10 second TV spots feature two endearing CGI crab characters, Ossi & Pod, who leave their drab underwater home to explore the vibrant fairground world just above their heads – a world that was just waiting to be discovered. The new brand platform launches with a fully integrated advertising campaign centred on a reappraisal story, waking customers up to a whole world of subscription-free satellite TV.
Credits Other credits

Agency

Senior Account Director: Lucy Burt

PR: Erris de Stacpoole

Client

Director of Marketing: Andre Santos

Consumer Marketing Manager: Katherine Jones

Chief Creative Officer: Graeme Noble

Creative Director: Tom Harman

ACD Creative Team (Writer and Art Director): Stuart Woodall & Neil Matthews

Chief Strategy Officer: Dan Bowers

Strategy Director: Paul Dazeley

Planner: Joel Girling

Client Services Director: Karen Morris

Senior Account Director: Lucy Burt

Campaign Manager: Maddy Walker

Head of Production / Senior Producer: Millie Graham – Campbell, Amy Philpott

Production

Motion Creative Director: Lloyd Francis, Luke Bosshard, Coffee & TV

Design: Martin Parker

Coffee & TV

Coffee & TV - Executive Producer: Dan Keefe

Coffee & TV - Senior Producer / Producer: Alannah Curry, Joss Brindle

Coffee & TV - 2D Lead: Nick John

Coffee & TV - CHARACTER ANIMATION: Jonny Grew

Coffee & TV - CHARACTER MODELLING: Josh George

Audio Post

Audio Post Production: TMW Move Studios - Tom Rees Kaye

Post Production

Post Production: Move Studios, Coffee & TV

Design

Design: Ivan Langham, Matt Walton, Tom Gillanders

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