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Web Film

Bega Simply Nuts: We're Simply Nuts (For Aussie Peanuts)


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"We're Simply Nuts (For Aussie Peanuts)" is a 2:17 song, sung by real Aussie peanut farmers. Its purpose is to raise awareness for Aussie peanuts and the fact that Simply Nuts natural peanut butter only contains Aussie peanuts compared to many others that don't. The launch of this song and video clip was picked up and discussed across mainstream media including national TV, radio, and press. Agency: Thinkerbell
Credits Other credits

Client: Bega

Matt Gray – Head of Marketing

Jacqui Roth - Marketing Manager

Tim Tielen - Assistant Brand Manager (Peanut Butter)

Hannah Saliba – Brand Communications and PR Manager

James Coleman – Marketing Manager, Digital & Communications

Phoebe Bullen – eCommerce & Social Media Manager



Agency: Thinkerbell

Madeleine McConnachie - Lead Media Thinker

Adam Ferrier - Chief Thinker

Alexander Brinkhoff - Lead Media Thinker



Content Creation: Light & Shade

Emma Horne - Producer

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