Yarra Trams: Melburnians Again

After long lockdowns in Melbourne, Yarra Trams were excited to say thank you and to take their passengers on their greatest journey yet - to being Melburnians again. To help them say this this, we brought their trams to life with excitement - literally! There are, quite rightly, many campaigns celebrating the big thing of life returning to Melbourne, so we purposely looked at a way of celebrating the smaller moments of new normality - all the elements of the iconic Melbourne trams you see when you're onboard on the way to see friends, go to events, shop in the city or head to the beach. Bringing those elements to life helped to use to beautifully represent the genuine excitment of YarraTrams and their staff to be having people use the network as it's intended - to connect people.
Agency: Helsinki Agency