Littlewoods: Ava

Following on from a successful pitch win over the summer, Boys+Girls, Ireland's largest independent creative agency, has created its first Christmas campaign for the leading online lifestyle retailer Littlewoods Ireland. For the campaign, Littlewoods Ireland wanted to ensure to deliver the message that in life, love is the greatest gift you can share. With this in mind, Boys+Girls created a narrative-driven, heartfelt story about the true meaning of the festive season.

In the ad shot on location in Ireland, we see a loving relationship between a hardworking mam and her little daughter, Ava. Mam does her Christmas shopping with Littlewoods Ireland and also buys herself a luxury pink lipstick as a treat. Ava, in awe, watches as Mam applies the lipstick and we see Ava get an idea. Ava gets busy preparing her surprise for her mam, which is a beautifully and imaginatively packaged piece of paper with a pink lipstick kiss mark on it. It’s a touching moment as the little girl shows her love and admiration for her mam, and all with a little help from Littlewoods Ireland.