American Medical Association / the Centers for Disease Control and Prevention: Change The Outcome

Prediabetes can be reversed – and the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC), and the Ad Council want people to know it. Type 2 diabetes is one of the chronic health conditions that poses a significant risk for complications to those who contract COVID-19. A recent study showed type 2 diabetes is one of the top comorbidities associated with Covid-19 severity and deaths. That's why the AMA, the CDC, and the Ad Council have launched a series of new public service announcements (PSAs) taking a serious look at prediabetes – a condition that if left unchecked often leads to type 2 diabetes. As part of the 'Do I Have Prediabetes?' campaign, the new 'Change the Outcome' PSAs, created pro bono by creative agencies Grey New York and Wordsworth+Booth, raise awareness that prediabetes shouldn't be taken lightly –and that it can be reversed.

The 'Change the Outcome' campaign includes a complementary suite of new print, radio, out-of-home, and digital banner assets that compare the risk of prediabetes to much less likely events.