Chilly's: A reusable way of living

Globally-renowned reusable product designers Chilly's has chosen boutique creative agency Soursop to usher in a new era of sustainability, showing a diverse British public that disposable, throwaway bottles, cups and containers are truly a thing of the past.

The engaging “Reusable way of living” campaign illustrates a warm, fun Britain - where baked beans steam next to reusable mugs of hot, milky tea, and where Chilly’s products combine
high-end design with convenience to suit every purpose and individual need.

The result is a celebration of the little things that make up life in the UK - from a takeaway dinner after a long shift at work to a mooch through the countryside on a damp, grey day. Scenes
filmed across the north west of England depict crowds spilling out of the local football ground, hot dogs in hand, while teenagers in blazers and puffa jackets take selfies with strangers on a
school trip. By placing Chilly’s durable, reusable designs at the centre of each narrative, the campaign’s message is clear: the brand’s eco-friendly water bottles, cups and lunch pots are the
perfect fit in every environment.

Featuring familiar British faces such as TikTok sensation Chanel the parrot and her devoted mum, Sandra, and soundtracked with Zed Bias’ noughties garage anthem Neighbourhood, the
playful, upbeat campaign film is a welcome respite from the bleak, apocalyptic imagery that dominates much of the conversation around plastic pollution today. By imagining a positive, glass half full scenario, where single-use plastic is no longer needed (and their ghosts are literally dismissed into the night air), Chilly’s and Soursop show us how easily we could all adapt to a sustainable, reusable way of living, if only we’re willing to give it a try.

The film is complemented by an out-of-home marketing campaign of billboards and posters, focusing exclusively on Chilly’s product range. The striking colour palette of contrasting pastels redefines the reusables as not just good for the environment, but highly desirable objects that look great, too. Both the film and poster campaign will run in prime media slots and locations, including on ITV, Channel 4 and Sky, as well as on high-profile poster sites across the UK’s railway hubs, TFL and London’s iconic Old Street roundabout.

Together, the Chilly’s and Soursop teams have developed a deep understanding of how the former’s brand has evolved over its past ten years’ of commercial success, while also extracting
the essence of its future goals. The key is accessibility, and the reasoning is clear: if the whole of the UK simply adopted reusable water bottles, we could eliminate more than 7.7 billion items
of single use plastic each year. Factor in coffee cups and takeaway containers, and that figure exponentially grows.


The Chilly’s “A reusable way of living” OOH and film will be released on November 1 and 3
respectively, coinciding with the United Nations Climate Change Conference in Glasgow (COP26) and ahead of notorious shoppers’ bonanza, Black Friday, at the end of the month.