Millonarios FC & Fundación Cardioinfantil: 1 Jersey, 2 Hearts

Publicis Colombia has launched "1 JERSEY, 2 HEARTS", the first football game in history & played with two hearts. The idea was brought to life alongside Millonarios FC Fundacion Cardioinfantil, where we recorded the heartbeats of kids with heart diseases on small devices and included them on the jerseys of the team. The shirts were auctioned and with the funds raised we covered the treatment of Alejandro Rozo, a fan who now lives football's passion with a stronger heartbeat.