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Lidl: Big On A Christmas You Can ALWAYS Believe In


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Lidl has aired its hotly anticipated 2021 Christmas campaign, giving customers a tongue-in-cheek glimpse of what the retailer thinks a Christmas of the future might look like. Created by Karmarama, the fun advert starts in the present day with revellers sitting down for a traditional Christmas lunch with all the trimmings, showcasing Lidl's delicious festive food range and a typical yuletide family conversation. Viewers are then taken by surprise with another scene of the same group at the Christmas table, this time set decades in the future, complete with a cutting edge turkey-carving laser and the news that some family members have moved to the Moon!
Credits Other credits

Client

Marketing Director: Claire Farrant

Head of Campaigns & Media: Jo Gomer

Campaigns Team Manager: Rebecca Lea Hargadon

Creative Projects Lead: Victoria Foster

Agency

Production Assistant: Amie Nedwell

Managing Partner: Dave Owen

Senior Account Director: Jess Harding

Account Manager: Kya Cohen-Boon

Production

1st AD: Benji Edwards

Production Designer: Cat Meredydd

Food Stylist: Katie Giovanni

Costume Designer: Cynthia Lawrence-John

Casting Director: Hammond Cox Casting, Thom Hammond

Edit: The Assembly Rooms

Editor: Adam Spivey

Head of Production: Daniel Breheny

Producer: Lisa Trnovski

Post Production: Absolute Post

Executive Producer: Sally Heath

Senior Producer: Kirsty Ratcliffe

Creative Direction: Jonas McQuiggin & Phil Oldham

Colour Grade: Company 3 London

Colourist: Jean-Clément Soret & Steffan Perry

Colour EP: Ellora Soret

Colour Producer: Chris Anthony

Assistant Colourist: Dominic Phipps

Data Lab Supervisor: Adam Stannard

Sound: Wave Studios

Engineer: Tony Rapaccioli

Producer: Rebecca Boswell

Music Supervision: Major Tom

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