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Nissan: Feel Electric
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Experience creation studio HELO London has teamed up with Dark Horses to produce a 'never been done before' electric visual stunt with a Formula E vehicle for Nissan, that uses biometric data connected to the driver to create an electrifying visual display on the exterior of the car being driven. As Nissan wanted to utilise their partnership with Manchester City Football Club with a live stunt that embodies the spirit of their campaign 'Feel Electric', HELO were asked to research and develop a custom lighting system that could connect to this biometric driving experience. It was important that it was robust enough to be driven for real at night on the streets of Manchester, and also that it would be completely non-invasive to the real Nissan Formula E vehicle in the film. To showcase the excitement of driving a Nissan electric vehicle, Nissan wanted to create a stunt that in real time used biometric data connected to the driver of their electric vehicles. Therefore the electrical stunt showed every human thought, feeling, and sensation that in their body is powered by an electrical process occurring in our nervous system, and these sensations become heightened when driving an electric vehicle. This is what HELO were tasked to visualise in the stunt.
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