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DHSC: Made With Care
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MullenLowe has launched 'Made With Care' for DHSC, the UK Government's Department of Health and Social Care. Care workers play an incredible role in society, and this Autumn DHSC has launched a recruitment drive to inspire a new generation of care workers to join the sector. The campaign idea Made With Care celebrates how care workers empower care recipients in so many different ways. Whether it's supporting everyday things like helping people get ready for the day, or enabling bigger life moments like moving into a new place. Made With Care demonstrates the amazing work that care workers do to help people live happy, healthy lives.
Agency: MullenLowe, UK
Client: DHSC |
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