NEOM: Made to Change

NEOM has launched 'Made to Change', its first brand communication campaign.

NEOM is an urban futuristic region currently being built in the northwest of Saudi Arabia on the Red Sea. It is a vision of what the future will look like: an ambition to invent new solutions with global significance at a time when the world needs fresh thinking more than ever.

The film, inspired by the 14 sectors of modern life that NEOM aims to change for the better, is an exhilarating invitation to create change like never before.

'Made to Change' was created in partnership with McCann Enterprise and brought to life by award-winning director Dave Meyers.