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Top 6: November 24th 2021
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Heineken: A Lockdown Love StoryTop 6: November 24th 2021
Heineken launches a new campaign, made for markets opening following the lifting of pandemic restrictions. The campaign entitled, A Lockdown Love Story, is an emotive and optimistic short film that looks ahead to all the new experiences and opportunities that will be unlocked as bars reopen and the world eventually emerges from the pandemic. A Lockdown Love Story, which follows characters Lola and Charlie, celebrates the ways people formed new connections in the virtual world during the pandemic, before discovering that nothing that quite compares to going out in the real world. A Lockdown Love Story is a metaphor based on a globally relevant insight which is particularly pertinent in Asian markets as they emerge from lockdowns; the story focuses on celebrating the potential and excitement that awaits us as bars reopen and people start returning to their vibrant social lives, with all the unexpected surprises. Created by Publicis Italy, directed by Show Yanagisawa and shot in Japan, the TVC features an upbeat soundtrack, which delivers an uplifting campaign is a hopeful celebration of the new encounters and endless possibilities to look-forward to, as the world gradually begins to reopen.
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