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Chevrolet: Black Bowtie
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Some new Chevrolet models, such as its trucks, began a subtle but radical change a few months ago: the classic gold "bowtie" of the brand's logo became black. What has also gone hand in hand with design changes, such as bolder grills, sportier lines, unique details even in the tapestries, implementations of technology that make the slogan "find new ways" a reality that is born in the automotive design tables and is embodied in the driving experience. To capture these advances of the brand, Commonwealth // McCann created the Black Bowtie campaign, where it exhibits the black logo as an analogy with the dark side that we all have, not such as a negative thing, but understanding that B-side as what leads us to be more authentic or daring. In this way it reflects that part that invites us to get out of the norm, out of the usual mold, it is really an invitation to go further in our lives. Thus, the initiative is primarily a celebration of people with this attitude rather than a sample of changes in the product.
Marketing Lead COL & Content Mkt COL-ECU: Diana Reynoso Related |
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