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Tesco: This Christmas, Nothing’s Stopping Us
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After another eventful year, Christmas is finally here. This year, just like the Great British public, BBH London's festive campaign for Tesco is determined to celebrate - no matter what. Backed by a rousing soundtrack, Queen's "Don't stop me now," the film celebrates the nation's spirit of joyful defiance and determination to have a good Christmas this year no matter what happens. Whether it's a broken down car, covid travel restrictions, or a stubborn Elf, this Christmas... nothing's stopping us. The ad opens outside a Tesco store with a woman who is determined that nothing will stop her from enjoying Christmas dinner with her family, and follows her as she embarks on her journey home after being offered “a little help” from a Tesco worker. Moving between iconic Christmas moments, Tesco depicts each scene as a triumph of celebration, despite the hurdles encountered along the way
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