CSR: Bee'n'Bee

To raise awareness around the preservation of wild bees that don't produce honey but are key to the development of biodiversity, BETC transforms its CSR report into a hotel for bees able to shelter our beloved companions. BETC is committed to a CSR approach, through the ecologically responsible design of its advertising campaigns, the sharing of our sustainable messages, or the promotion of a new vision of sustainability. That's why, in the same vein, the agency created Bee'n'Bee, an original way to raise awareness around the preservation of wild bees, essential to pollination. Because, we might not know it, but wild bees are as useful in nature as their domestic cousins that produce honey. Indeed, they contribute to 80% of pollination of wild plant species, 75% of cultivated plants and 90% of fruit trees. However, wild bees are in danger of extinction even though they are vital to the preservation of our environment. To raise awareness around this critical issue and launch discussions that could foster sustainable solutions for wild bees, BETC is offering a second life to its CSR report by turning it into a hotel for bees. In their natural habitat, wild bees are used to shelter themselves in small cavities: a snail shell, a plant stem, in tree holes ... By recreating these alveoli with pages of the CSR report, BETC is giving its readers the ability to provide a shelter for bees. Special versions of the report were printed on water-proof mineral paper containing pumice stone to guarantee the durability of the object in every type of weather conditions. In the city, in the country, on balconies, or inside gardens, every space could contribute to the preservation of bees. Together, let's support this cause and find together sustainable solutions to help their survival.