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P&G China: Rejoice
What does the world look like for those who cannot see? Rejoice Franchise and Sweetshop have launched a new campaign that aims to inspire and empower the visually impaired community. Inspired by true stories from this community represented by three sight-impaired heroines, the campaign marks the first nationwide accessible ad for the visually impaired community and shows the beauty they experience in the world. The film, directed by Duanmu Kris, has an authentic documentary feel to it, and tells stories the three women with visual impaired challenges and the raw emotions that come along with them. Featuring the three womens' individual stories, it first seems as if beauty has become unattainable to them. But as their stories unfold, we are reminded how they are in touch with the world, its beauty, and we see the world through the eyes of their imaginations.
General Manager: Zhenzhen He |
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