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RoadCross Switzerland: Last Words
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Making phone calls, writing messages, liking posts, or sending selfies: So-called "self-inflicted inattention" has replaced drinking and driving as the most common cause of accidents. RoadCross has commissioned a short movie to effectively discourages 16 to 24-year-olds from using their smartphones on the road and make this topic emotionally accessible.
Agency: Farner Consulting AG We see a mourning congregation gathered before an open grave. It's a rainy day. Sad piano music sets in, while the priest talks about the painful loss of a young man. The priest wraps up the ceremony by announcing some last words. He starts to cite youth slang and we see close ups of family and friends in tears. Every sentence appears to painfully impact those listening. Finally, the camera shows a glimpse of the bible in the priest’s hands, revealing a shattered smartphone. One realizes that the priest is reading the deceased’s last text message thread. The camera pans to the best friend’s crying face and we hear the very last message: «Bro, Bro, are you still alive?» The film fades to black and shows the campaign’s message: Being distracted by your mobile phone can destroy lives. Leave it in your pocket when you’re on the road.
Account: Jill-Nadine Reuvener |
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